Anita Ekberg was a frequent guest at the famous cafés and restaurants at Via Veneto and was immortalized in Federico Fellini's La Dolce Vita when bathing in the Trevi fountain. To Bond fans she is known from From Russia With Love, where she featured on the large movie poster for another film produced by Broccoli and Saltzman, namely "Call me Bwana".
Via Veneto became extremely popular in the 1950's and 60's when the European jet-set frequented the restaurants and cafes here. Even though the jet-set today is gone, it remains popular by tourists and it is definitely one of the more beautiful streets in Rome. However, today it would probably be regarded as somewhat tacky, and it is probably not an address that would have been favoured by Contessa Teresa di Vicenzo today. However, it remains one of the most elegant and expensive streets in Rome.
"-Mr and Mrs James Bond.
-Of Acacia Avenue, Tunbridge Wells.
-Hmm, how about Belgrave Square?
-Or the Via Veneto, Rome.
-Paris, convenient for Le Touquet.
-Monaco, handy for the Raniers.
-I wonder how much they're asking for this place..."
Some of Rome's most renowned cafés and five star hotels, like Café de Paris, Harry's Bar, Regina Hotel Baglioni are located along Via Veneto. A walk along Via Veneto is highly recommended as well as a lunch or evening cocktail in one of the luxury hotels.